Launching a new brand in Malaysia these days demands that you also become active in digital marketing. The reliance on social media and online shopping in business is something that no brand can ignore.
The change in how businesses interact with their customers also means that newly-launched brands often need help to make their brand noticed in the online marketplace. Partnering with a digital marketing company is often the only way that a new brand can compete with brands that already have established a digital presence with their target audience.
But engaging a digital marketing company also has an entire range of benefits that can elevate their status to that of a valued partner.
Multi-faceted Digital Marketing Company
When you partner with a digital marketing company, you’re often getting three agencies for the price of one.
The online aspect of this type of marketing means that many of the traditional roles of agencies working in marketing areas no longer apply. A company experienced in the digital arena has to wear all the hats to be effective in their work.
The basis of any digital marketing campaign is a portal that users are directed to in engaging with a marketing campaign. This is best represented by a website, although a social media page can also work. In the case of a brand’s website, the site has to be maintained to handle the increased amount of traffic and any ecommerce platforms it supports. This means that the digital marketing company also has to be an SEO provider.
They also can provide writers and graphic designers to create the ads that you’ll be running during your campaigns. So the company becomes an art house that would traditionally work alongside the marketing company.
Digital Marketing is Both an Art and a Science
The third facet is, of course, the marketing aspect. An effective digital marketing company provides their expertise across a myriad of platforms and social media sites. They are experts in harnessing the power of Google’s pay-per-click advertising platform. They are also well-versed in using the ad platforms offered by Facebook, Instagram, Twitter, YouTube, LINE, Pinterest, and LinkedIn.
But their primary value is in knowing which of these platforms will provide you with the best use of your marketing budget. They know how to use all the data on the internet to make informed decisions on your products and services to effectively increase awareness in the audience that represent the most likely buyers of your merchandise.
They have made both an art and a science out of turning reams of raw data into useful information they can use to connect your brand with its most valued customers on a regular basis. And they can document the results they achieve and submit them to you in regular reports.
The value of partnering with a skilled and experienced digital marketing company in Malaysia has never been greater, with the economy struggling to correct itself in the wake of the COVID-19 pandemic. For newly-launched brands, they can be a lifesaver.