It is great if you have a website with eye-popping designs. They make people feel enticed to open and navigate the site. However, the actual aesthetic design is just one of the most important aspects of web design.
These days, when it comes to web design, being interactive is more important. People respond well to websites that are interactive in nature. They want to get information, understand it and immediately make purchases if they love what they have learned. These are some of the ways to make your site more interactive.
Users should feel engaged
Those who are entering the site must feel like they have a voice. They must be able to leave comments on a post. They must not be afraid to interact with other people visiting the site. For as long as they follow the terms and conditions, they are free to express themselves. It is also important to have a messaging feature. This allows them to directly communicate with you. Asking them to call or send an email is really slow. They don’t want to do this. If they can chat on the site and someone responds to them, this makes them feel more enticed to buy right away.
Allow people to create a profile
This makes them feel like they are actually a part of the family. They can identify themselves when they want to. They can provide honest opinions and reviews. They can make suggestions without fear of being ridiculed. They can also check their messages and comments easily by simply logging in. However, there should also be a feature that allows people to easily navigate the content even if they have no profile.
Send direct messages
Most companies use bots to send instant messages using various social media platforms, with Twitter and Instagram being the most popular. The idea of using direct messaging is great. Using bots is not. This makes people feel less connected. They know those messages were automatically generated and they are not necessarily personalised. The messages should be personally addressed to them. Have someone in your team deal with this.
Provide links
Just because you are linking your page to other pages or profiles does not mean you are trying to redirect people to leave your page. To begin with, this shows that you have confidence in your visitors and you won’t worry even if they are redirected. You know they will come back for more from your site. This also enriches their knowledge about the products and services you offer. The moment they come back, they might be ready to purchase something from your company.
In the end, it is important to make visitors feel engaged. The goal is to catch their attention and make them loyal customers. Find out from experts in web design in Bristol how to make your site more interactive than ever.
Image: Pixabay.com